Marketing support via FresQ

Growers cooperation FresQ is acting as an intermediary for the sale of our greenhouse vegetable products. Below you will find more about FresQ and how she handles the marketing of the products of her members.

Growers cooperation FresQ u.a.

Growers cooperation FresQ is the 2nd largest growers' association in The Netherlands. With 79 members, FresQ represents more then 750 hectares and a wide range of greenhouse vegetables such as tomatoes, peppers, aubergines, chillies and cucumbers, with tomatoes and peppers representing the main product categories. In a progressive manner contents are given to production, packaging and marketing of the products. Direction throughout the chain and shortening of the chain leads to delivery of high quality products, following the demands of the customer. The aim of FresQ growers is to create an optimum market position for her members through intensive cooperation and sustainable and market-oriented production.

The organisation was founded in 2001 and was formed by a number of growers' groups who sought to reinforce one another by joining forces. Together, the members of FresQ achieved an annual turnover of € 407 million in 2009.

Organisation structure

FresQ holds office in De Lier and has five Operating Sales compagnies. FresQ is a cooperative association that carries out tasks for her members and Operating Sales compagnies, such as acting as representatives, (financial) administration, IT, sales and marketing, quality, food-safety and several (subsidy) projects. The sale of the members is directed by FresQ, through the Operating Sales companies FresQ is able te meet de demands of the various marketsegments and target sectors in the most optimal way.

One of the Operating Sales compagnies of FresQ is FresQ FrEsteem. This Operating Sales compagnie markets the complete production of Lans.

More information is available from: www.fresq.nl